The Vision: Coloring the world gold so every child, everywhere will survive cancer
G9's mission is to raise awareness and inspire action.
Every day, approximately 36 children are diagnosed with cancer. Pediatric cancer remains the leading cause of death by disease in children and the incidence of invasive cancer in children is up 29% in the last 20 years. Despite the need for progress and resolution, childhood cancer awareness and financial support has not reached the same national level as other cancer awareness campaigns. Numerous childhood cancer foundations and hospitals work judiciously on treatments and therapies; however, since most organizations work independently, no one umbrella of awareness exists to unite efforts and elevate a rising tide of attentiveness and call to action childhood cancer needs and deserves.
In order to turn the tide and achieve the kind of success necessary to create a wave of optimism for the children and families affected by childhood cancer, a strong, unifying brand is essential for the national market. Gold In September® (G9) will be the catalyst for change. With gold as the national color for childhood cancer and September (the 9th month) as the recognized National Childhood Cancer Awareness Month, G9 combines impact with simplicity. A national campaign will raise much-needed awareness by encouraging people to take action. The end result will, ultimately, lead to the development of new childhood cancer therapies and initiatives across the country and bring us closer to cures.
The concept for the G9 Project was created by Annie, 11-years-old at the time, who saw the nation turn pink in October for Breast Cancer, and became determined to turn the world GOLD IN SEPTEMBER for kids battling cancer.
Traveling around the country for various treatments with her twin brother Jack, who was battling pediatric cancer, Annie was eyewitness to the critical need for advancement in research and treatments. Annie said, “When a child is diagnosed with cancer it affects the family and the community. It's devastating. My goal is to get everyone thinking about and wearing gold in September so we can bring an end to childhood cancer.”
In addition to the national goals of the G9 Project, Annie is developing opportunities for kids to help kids through school, community, and extra-curricular endeavors with the idea that if everyone gets involved, a wave of hope and possibility will be felt. (Find Annie's ideas here)
Though Annie’s brother, Jack, passed away in August 2012, his spirit propels her. She said, “If everyone stopped being positive and helpful when things didn’t go their way, no one would make a difference. I’m determined to make a difference for kids with cancer.”
Annie and her twin brother Jack were happy, healthy children until Jack was diagnosed with a Stage IV, high-risk form of pediatric cancer called neuroblastoma in September 2005. Jack successfully battled through initial treatments that included high-dose chemotherapy, surgery, radiation, and immunotherapy. By Summer 2006, Jack and his family were effectively on the road back to a "normal" life.
Unfortunately, Jack's disease relapsed in May 2007. Subsequent relapses every year forced Jack and his family to travel the country in pursuit of new treatment options. Jack heroically battled cancer for more than 6 years and 11 months finding his ultimate cure in heaven on August 27, 2012.
The Brand: The G9 Project is the first of its kind.
G9 is a national effort to raise awareness and financial support for childhood cancer research and the development of new treatments. The primary purpose of the G9 brand and fundraising model, with the help of our G9 Project Partners, is to elevate the understanding of the great need for increased resources for childhood cancer research at all levels: local, regional, and national.
G9 is committed to the long-term financial success of its research partners and openly encourages donors to continue their current philanthropic support. This altruistic model of branding and philanthropy is unique in serving the needs of childhood cancer efforts by focusing on all children, fighting all cancers, in all regions across the country under a golden umbrella of optimism for the future.
Raise awareness and support G9 by wearing G9 apparel. Start shopping here!
The Formula: To raise awareness of childhood cancer and inspire action so that every child everywhere can defeat childhood cancer.
To accomplish its global mission of raising awareness of childhood cancer and inspiring action for every child diagnosed, the G9 Project is committed to the long-term financial success of its partners and openly encourages donors to continue their current philanthropic support while inspiring a groundswell of new contributors to be a part of the childhood cancer solution. Donations made directly to the G9 Project will be distributed in two ways:
Every Child: To help every child diagnosed with cancer now and in the future, funds will be distributed to the Children’s Oncology Group's Project: EveryChild in order to test tissue bank cancer cells from every child with cancer cared for in a Children's Oncology Group program including more than 220 international programs. Having an international biorepository is crucial for childhood cancer researchers everywhere so they can create and test new therapies.
Everywhere: To help children everywhere fighting pediatric cancer, funds from the G9 Project will also be distributed to the 27 G9 Centers of Excellence located across North America, which include the Children’s Oncology Group Phase 1 & Pilot Consortium (comprised of 21 premier pediatric oncology programs). The G9 Centers of Excellence will use the funds for pediatric cancer research and clinical trials.
Learn more about the Children’s Oncology Group here.
All hospitals that are members in good standing of the National Cancer Institute supported Children’s Oncology Group (COG) shall be eligible to be a G9 Center of Excellence and participate in the G9 Project. Each eligible hospital must certify that it also meets each of the standards listed on the G9 Center of Excellence Criteria. The G9 Centers of Excellence are comprised of the premier pediatric oncology programs in the country. 21 of the G9 Centers are members of the Children’s Oncology Group Phase 1 & Pilot Consortium.
The most important way to support G9 is help us encourage the world to GROW GOLD to raise awareness, inspire action, and increase support for all childhood cancer cancer initiatives. Please continue your current philanthropic support. Those motivated to help G9, can become involved as an individual, group, school, or corporation.
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